Last week I agreed to do an interview with the Sun Newspaper. They were planning to do an article on the fabulous news that Asda, Waitrose, Morrisons and Iceland had all agreed to donate all the monies from the sale of 5p carrier bags to dementia research. Sadly the Sun appears to have chosen not to run with the article in the paper today ……..great shame as it would have informed their readers, however I am told that they may run it next week……..
The press release from University College London stated:
UCL and UK supermarkets unite to beat dementia with carrier bag funds
UK supermarkets Iceland, Asda, Morrisons and Waitrose have today pledged funds from the new levy on single-use carrier bags to support the construction of a new world class dementia research centre at UCL.
The Dementia Research Institute will bring together researchers from across UCL and UCLH to lead national and international efforts to find effective treatments and improve the lives of those with dementia…….. No overheads are taken from the sums raised, with 100% of funds going to support dementia research.
This is brilliant news, so I was happy to comment. I did clarify about language at the beginning ……
“Please don’t use the words ‘dementia sufferer’ anywhere in your article – I’m living with dementia.”
Laura, the interviewer understood where I was coming from and said she’s written it in capitals at the top so let’s see……as I said it was due in the health section of todays paper but they obviously found something more newsworthy this week………
My thoughts were that it was great to see all our 5ps going to such a good cause – this is a great step forward for 4 major supermarkets to come together in this way.They can influence the public but also influence other retailers. Dementia research is seriously underfunded. It will also bring this into the minds of shoppers and raise more awareness of dementia –we urgently need to find more effective ways to prevent, delay or treat the diseases that cause dementia. there is no cure and without research we’ll continue to be in the dark
I hope the retailers make a big deal in their stores around where the money is going as this will raise the profile even more.
BIG Gold 🌟 for someone having an idea and then putting it into action and avoiding all the bureaucracy that usually delays things……..let’s hope other retailers follow with other such bright ideas…..